How a pricey EdTech brand closed sales with a variation of the 9-word email (with Joanna Wiebe of Copyhackers) | Budget Breakthrough

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsHow do you sell a $20,000 product to a busy school principal who’s never heard of your brand? Well, if you’re Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand.Ideas you don't want to miss (3:05) Why email isn't dead (despite TikTok stats looking mighty shiny)(6:02) How one brand's missed opportunity inspired this email swipe(9:45) Why this email is "not a work of copy genius" – and why that can give you a leg up over AI(12:50) How sending to a cold list can actually be a fun challenge(15:11) The technical Klaviyo mistake that almost tanked this email(17:14) Whether this email would work for a B2C audience(18:44) Jo's favorite brand to swipe from right now (listen to her pronounce it 5 ways!)All about our guest, Jo:The original conversion copywriter, Joanna Wiebe is the founder of Copyhackers and co-founder of Boxcar Email Agency. Her work has driven multi-millions in revenue for the likes of BT, Glowforge, Huel, Tesco, and Wistia. Google, Amazon, LinkedIn, and Shopify trust her to train their teams and customers. And she's a popular speaker at events like Business of Software and CXL Live. You can find her books, articles, and courses at copyhackers.com.Links from this episode:Take a look at the email swipe we’re talking about todayThe email Jo swiped from was from FoundrFollow Jo on ⁠Twitter⁠ and ⁠LinkedIn⁠Get lost in all the the awesome content on ⁠Copyhackers⁠Swipe ⁠Hiut's⁠ emails like Jo doesGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.