How a Product Recall Turned Into a Brand Trust Win

Lucas and Luna break down the remarkable PR turnaround of Johnson & Johnson's 1982 Tylenol recall — still the gold standard in crisis communications. They examine how the company's decision to pull all Tylenol capsules from shelves, at an estimated cost of $100 million, and introduce tamper-evident packaging restored consumer confidence and set a precedent for product safety. The hosts compare that response to modern examples, including a 2024 infant formula recall, and discuss why transparency and speed matter more than ever. Lucas shares specific data on how J&J's market share rebounded within months, and Luna challenges whether any CEO today would make the same call. The episode offers actionable lessons for PR professionals handling a crisis: own the problem, sacrifice short-term revenue for long-term trust, and communicate constantly. No fluff, just one deep case study on earned media during a crisis. #PR #CrisisCommunications #BrandTrust #ProductRecall #JohnsonAndJohnson #Tylenol #EarnedMedia #CorporateReputation #Marketing #BusinessStrategy #Transparency #PublicRelations #CaseStudy #FexingoBusiness #BusinessPodcast #LucasAndLuna #PodcastEpisode #MediaTraining Keep every episode free: buymeacoffee.com/fexingo