How a Public Relations Strategist Uses AI to Save Time and Create Media Impact

Welcome back to How I AI! In this episode, I’m joined by Tianna Robinson,  fractional Chief Communications Officer, award-winning publicist, founder of Intertwined Agency, and creator of AI for PR. Tianna has built her career representing culture-shifting talent and brands at the intersection of entertainment, sports, social impact, and technology. Now, she’s pioneering ways for communicators and small business owners to integrate AI into their PR and marketing workflows.We talk about the changing PR landscape, the power of AI literacy, and why the human touch still matters in an increasingly automated world. Tianna shares real-world examples of how AI tools and agents have transformed her client campaigns from weeks of work to hours, her go-to platforms for PR pros, and why building a personal brand is no longer optional.🔥 Topics We Cover:The evolution of PR in the AI eraHow to integrate AI into communications workflowsExamples of AI agents automating press outreach and media list buildingThe importance of AI literacy for communicatorsHow to pivot your services to stay competitiveBuilding a personal brand in the age of automationBalancing automation with authenticityPrompting like a publicist and why good prompts matterServing marginalized communities in the AI revolution Connect with Tianna & Learn More:Intertwined Agency LinkedIn: Tianna RobinsonInstagram: @tiannanrobinson Resources & Links:Tianna’s Free AI for PR Playbook Tianna’s Prompt Like a Publicist Guide AI & Productivity Tools Mentioned:ChatGPTDeepSeekGrammarlyNotionMotionZapier AI for PR & Media Tools:Propel AIMuck RackCisionCanva MagicFirefly (transcription)HERO: Help a Reporter OutWant help getting started with AI?Schedule a 1:1 AI Jumpstart Session. A 30-minute strategy call to help you gain clarity, identify tools that match your goals, and take action without overwhelm. Book Your 1:1 HereFree Resource: Download my free AI Starter Guide for beginnersFor listeners ready to dive deeper into AI, The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars. Ready to cut through the AI overwhelm?Explore all my resources in one place → https://stan.store/BRXSTUDIOFree AI Guide • 45-Minute AI Audit • AI Community • Custom GPTMore About Brooke:Website: brookex.comLinkedIn: Brooke GramerMore About the Podcast:Instagram: howiai.podcastWebsite: howiaipodcast.com"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.