How a Retail Brand Built Loyalty With Sensory Cues

Episode 28 of The Branding Podcast with Fexingo dives into sensory branding—how brands like Singapore Airlines and Lush use scent, texture, and sound to trigger memory and loyalty. Lucas and Luna explore the science of multisensory cues, from the signature scent in a hotel lobby to the crinkle of a chip bag. They unpack research showing that emotional bonding increases 30 percent when three or more senses are engaged. The episode also looks at the risks: if a sensory signature gets changed or removed, loyal customers feel a real loss. Plus, a practical tip for small businesses: pick two senses and own them. No fluff, just concrete examples you can use tomorrow. #SensoryBranding #BrandLoyalty #MultisensoryMarketing #SingaporeAirlines #LushCosmetics #BrandMemory #Neuromarketing #RetailBranding #ScentMarketing #SoundLogo #TextureInBranding #EmotionalBranding #FexingoBusiness #BusinessPodcast #MarketingStrategy #CustomerExperience #BrandIdentity #SensoryCues Keep every episode free: buymeacoffee.com/fexingo