How A Rochester Brewery Is Building A World Cup Home Base

At Little Thistle Brewing in Rochester, Minnesota, community creativity and a real smart approach to experience-building are all on tap. This isn't just a neighborhood brewery. It's a gathering place, and increasingly, it's becoming something more: a hub for shared experiences that bring people together in ways that go well beyond what's in the glass. Steve Finnie, Co-Owner of Little Thistle, shares how his Scottish roots and passion for soccer are helping to shape a creative activation leading into the 2026 FIFA World Cup. This conversation goes deeper than that. We'll talk about Steve's journey, the realities of running a brewery in today's environment and how thinking differently about programming, partnerships and place can turn a local business into a destination in its own right.