EPISODE · Jun 16, 2026 · 9 MIN
How a Roofing Company Uses Google Maps Before and After Photos
from The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO · host Fexingo
In Episode 54, Lucas and Luna break down how a small roofing company in Ohio uses Google Maps photo updates to generate leads, build trust, and outperform competitors. They walk through the specific strategy: posting before-and-after images of completed roof jobs, tagging them with relevant attributes, and linking to a booking form. They discuss why photo-heavy listings get 42% more requests for directions and share a real example of a roofer who added 12 new clients in a month just by updating his photo set weekly. The conversation also covers common mistakes businesses make with Google Maps photos, like using low-resolution images or forgetting captions. If you run a service-based local business, this episode gives you a concrete, repeatable tactic to stand out in local search. #GoogleMaps #LocalSEO #BeforeAndAfterPhotos #RoofingBusiness #SmallBusinessMarketing #LocalBusinessStrategy #GoogleMyBusinessOptimization #LeadGeneration #VisualMarketing #ServiceBusiness #OhioBusiness #ConstructionMarketing #HomeServices #GoogleMapsTips #BusinessGrowth #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
In Episode 54, Lucas and Luna break down how a small roofing company in Ohio uses Google Maps photo updates to generate leads, build trust, and outperform competitors. They walk through the specific strategy: posting before-and-after images of completed roof jobs, tagging them with relevant attributes, and linking to a booking form. They discuss why photo-heavy listings get 42% more requests for directions and share a real example of a roofer who added 12 new clients in a month just by updating his photo set weekly. The conversation also covers common mistakes businesses make with Google Maps photos, like using low-resolution images or forgetting captions. If you run a service-based local business, this episode gives you a concrete, repeatable tactic to stand out in local search. #GoogleMaps #LocalSEO #BeforeAndAfterPhotos #RoofingBusiness #SmallBusinessMarketing #LocalBusinessStrategy #GoogleMyBusinessOptimization #LeadGeneration #VisualMarketing #ServiceBusiness #OhioBusiness #ConstructionMarketing #HomeServices #GoogleMapsTips #BusinessGrowth #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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How a Roofing Company Uses Google Maps Before and After Photos
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