How a Serial Entrepreneur Uses LinkedIn to Build Trust, Close Deals, and Exit Companies | Alex Boyd

Alex Boyd has built and exited multiple companies. LinkedIn was a big part of how he did it.Not through cold DMs. Not through going viral. Through showing up consistently, posting like a normal person, and letting trust do the selling for him.In this episode of The Connection Economy, Alex breaks down exactly how he thinks about LinkedIn as a business tool, from the moment a client told him they signed on because they'd been reading his posts, to how he's systematized the whole thing inside DemandBird.This one is packed with practical, no-fluff advice.What you'll learn: • Why LinkedIn is a conference channel, not a cold outreach channel • How to close bigger deals faster by letting content build trust before the first call • The difference between content that builds your audience and content that builds your pipeline • Why everyone wants to generate AI content and no one wants to read it • Two concrete moves you can make this week to level up your LinkedIn gameAlex's two actionable tips:Build a curated engagement feed and block time twice a week to commentAudit your last 6-12 months of content, find your top performers, and do more of that