How a Simple Cup of Chai Built a ₹1000+ Cr Brand | EP - 21 | Amuleek Singh Bijral

In this episode of Iconic Brand Stories, Tina Garg sits down with Amuleek Singh Bijral, Founder & CEO of Chai Point, to uncover the journey behind building one of India’s most loved tea brands.From identifying a simple yet powerful gap in India’s everyday chai culture to scaling Chai Point into a tech-enabled, omnichannel beverage brand, Amuleek shares the key decisions, challenges, and insights that shaped the company’s growth.The conversation dives into:• How Chai Point built a strong brand in a highly unorganised market• The role of technology and supply chain innovation in scaling• Lessons in consumer behaviour and building daily habits• What it takes to create a brand that becomes part of people’s routinesIf you're an entrepreneur, marketer, or someone fascinated by how everyday brands become iconic, this episode is packed with actionable insights and real stories from the ground up.Watch till the end for a deep dive into how a simple cup of chai became a national brand.Subscribe to Iconic Brand Stories for more conversations with India’s most inspiring founders and brand builders.#ChaiPoint #StartupIndia #BrandBuilding #Entrepreneurship #IndianStartups #Marketing #BusinessPodcast #Founders #IconicBrandStories