How a Simple Message and Smart Ops Built a $150 Million Brand

from Shopify Masters · host Shuang Esther Shan, Tom Hassell, Life Is Good, Shopify

How did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed to purpose-driven growth.For more on Life Is Good and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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This episode is 33 minutes long.

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This episode was published on June 26, 2025.

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