How a Single Landing Page Form Change Cut CAC by Half

Episode 14 of The Funnel Podcast digs into one specific landing page change that slashed customer acquisition cost for a B2B SaaS company. Lucas and Luna walk through the exact form field reduction that improved conversion rates by 40% and cut cost per lead from $120 to $60. They discuss the psychology behind form friction, why asking for a phone number can kill conversions, and how A/B testing revealed that shorter forms don't always win. The episode includes real data from a case study of a company spending $2 million annually on LinkedIn ads. Hosts also share a quick note about listener support funding the show. #LandingPageOptimization #CAC #B2BSaaS #ConversionRate #FormOptimization #ABTesting #LeadGen #MarketingFunnel #CostPerLead #LinkedInAds #UserExperience #FrictionReduction #DataDrivenMarketing #MarketingStrategy #BusinessPodcast #FexingoBusiness #TheFunnelPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo