How a Single Landing Page Form Change Cut CAC by Half

What this episode covers

Episode 14 of The Funnel Podcast digs into one specific landing page change that slashed customer acquisition cost for a B2B SaaS company. Lucas and Luna walk through the exact form field reduction that improved conversion rates by 40% and cut cost per lead from $120 to $60. They discuss the psychology behind form friction, why asking for a phone number can kill conversions, and how A/B testing revealed that shorter forms don't always win. The episode includes real data from a case study of a company spending $2 million annually on LinkedIn ads. Hosts also share a quick note about listener support funding the show. #LandingPageOptimization #CAC #B2BSaaS #ConversionRate #FormOptimization #ABTesting #LeadGen #MarketingFunnel #CostPerLead #LinkedInAds #UserExperience #FrictionReduction #DataDrivenMarketing #MarketingStrategy #BusinessPodcast #FexingoBusiness #TheFunnelPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy?

This episode is 6 minutes long.

When was this The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy episode published?

This episode was published on May 27, 2026.

What is this episode about?

Episode 14 of The Funnel Podcast digs into one specific landing page change that slashed customer acquisition cost for a B2B SaaS company. Lucas and Luna walk through the exact form field reduction that improved conversion rates by 40% and cut cost...

Can I download this The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.