How a small Danish startup took on the wine industry and scaled to 50M users worldwide | Heini Zachariassen | Founder/Fmr CEO, Vivino & Founder of Vota

In this episode, we are excited to welcome Heini Zachariassen, Founder and Former CEO of Vivino, the world's largest wine app. Prior, Heini was the CEO of BullGuard, and a board member of NORRIQ and Faroese Telecom. He is also the founder and host of Raw Startup.Heini is now building Vota, the Michelin Guide for the people—community-driven restaurant ratings without ads or sponsorships: http://www.vota.orgIn our conversation, Heini talks about a number of topics including the importance of hiring a strong team and how the roles and expertise of the team need to change as an organization grows in new markets, building a decentralized organization, the tradeoffs of localization in markets and when to make changes to your business model and when not to, the future of global business, as well as the benefits of coming from a small country.This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.comFind our entire podcast episode library at https://www.globalclassbook.com/podcast and learn more about our forthcoming book on global business growth at https://www.globalclassbook.com/Interested in learning more about our book Global Class? Be the first to get a copy (coming out August 23, 2022), and get a ton of valuable free bonuses for pre-ordering. Learn more here: https://www.globalclassbook.com/pre-order-book