How a Small Farm Supply Store Built a Rent-to-Own Program That Beat Tractor Supply

In this episode, Lucas and Luna visit Peterson's Farm Supply in rural Iowa, a third-generation family store that was losing business to Tractor Supply until owner Jim Peterson launched a rent-to-own equipment program for local farmers. We break down how Peterson's used zero-interest rent-to-own on small tractors and tillers to lock in loyal customers, the specific numbers behind their 40% revenue increase over two years, and why big box stores can't easily replicate lease-to-own programs tied to community relationships. No venture capital, no software platform — just a notebook and a handshake. If you run a Main Street business competing on price, this episode offers one concrete way to flip the script. #PetersonFarmSupply #TractorSupply #RentToOwn #FarmSupplyStore #MainStreetBusiness #SmallBusinessStrategy #RuralEntrepreneurship #EquipmentLeasing #CustomerLoyalty #CommunityCommerce #Business #BusinessPodcast #FexingoBusiness #FamilyBusiness #ZeroInterest #IowaBusiness #RetailStrategy #SubscriptionAlternative Keep every episode free: buymeacoffee.com/fexingo