How a Small-Town Idea Became Big, Thanks to One Radio Show

As part of a continuing series on how marketing made small ideas big, this episode focuses on an unlikely suspect -- a retired sheriff's detective with a passion for history. West Virginia native David Taylor created a unique heritage project that might have remained a personal hobby, except for a two-hour radio interview one Sunday morning. Gordon and Corey explore why this story perfectly illustrates an enduring truth about marketing: great ideas still need the right amplifier, and sometimes that amplifier isn't a fancy campaign on streaming platforms or social media — it's a simple kick-start in trusted local media. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.