How a Solo Founder Built a SaaS by Selling to Non-Tech Buyers

Lucas and Luna dive into the story of a solo founder who built a SaaS product by targeting non-technical buyers—specifically, real estate agents. The founder, a former agent himself, spent six months cold-walking into 40 brokerages before writing a single line of code. He validated the idea by asking agents to prepay $500 for a product that didn't exist yet. Thirty-five agents said yes. The result: a $12,000 pre-sale that funded development. Lucas explains how this 'sell first, build later' strategy works, why non-tech buyers often have clearer pain points, and how the founder bootstrapped to $50k MRR without a website for the first year. Luna pushes back on whether this model works outside of niche industries, and they explore the trade-offs of building for a single vertical. An episode for founders tired of chasing tech-savvy early adopters. #SoloFounder #BootstrappedSaaS #NonTechBuyers #RealEstateTech #CustomerValidation #PreSales #ColdWalking #BusinessDevelopment #VerticalSaaS #NicheMarket #B2BSaaS #FounderJourney #StartupStrategy #SaaSRevenue #SalesFirst #TechFounder #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo