EPISODE · Jun 9, 2026 · 7 MIN
How a Solo Founder Built a SaaS Using Only Twitter DMs
from The Tech Founder Podcast with Fexingo: First-Time Software Entrepreneurs and Their Journeys · host Fexingo
In this episode, Lucas and Luna dive into the story of a solo software entrepreneur who built a profitable SaaS product—a scheduling tool for remote teams—entirely through conversations started in Twitter DMs. They explore how the founder, Emily Chen, used direct messages to validate her idea, recruit beta users, and even close her first ten paying customers without a website or a single cold email. Lucas breaks down the exact DM script she used, the metrics that mattered (a 40% reply rate and a 12% conversion to paid), and why she chose Twitter over LinkedIn or email. Luna pushes back on scalability and whether this approach works outside of niche B2B audiences. They also discuss the emotional cost of constant rejection and how Emily maintained momentum during dry spells. The episode closes with a reflection on the value of low-friction, high-signal outreach for bootstrapped founders. #SoloFounder #SaaS #TwitterDMs #Bootstrapping #CustomerAcquisition #DirectOutreach #EmilyChen #SchedulingTool #RemoteTeams #Validation #B2BSaaS #ZeroCostMarketing #ConversationSelling #Business #Technology #FexingoBusiness #BusinessPodcast #TheTechFounderPodcast Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
In this episode, Lucas and Luna dive into the story of a solo software entrepreneur who built a profitable SaaS product—a scheduling tool for remote teams—entirely through conversations started in Twitter DMs. They explore how the founder, Emily Chen, used direct messages to validate her idea, recruit beta users, and even close her first ten paying customers without a website or a single cold email. Lucas breaks down the exact DM script she used, the metrics that mattered (a 40% reply rate and a 12% conversion to paid), and why she chose Twitter over LinkedIn or email. Luna pushes back on scalability and whether this approach works outside of niche B2B audiences. They also discuss the emotional cost of constant rejection and how Emily maintained momentum during dry spells. The episode closes with a reflection on the value of low-friction, high-signal outreach for bootstrapped founders. #SoloFounder #SaaS #TwitterDMs #Bootstrapping #CustomerAcquisition #DirectOutreach #EmilyChen #SchedulingTool #RemoteTeams #Validation #B2BSaaS #ZeroCostMarketing #ConversationSelling #Business #Technology #FexingoBusiness #BusinessPodcast #TheTechFounderPodcast Keep every episode free: buymeacoffee.com/fexingo
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How a Solo Founder Built a SaaS Using Only Twitter DMs
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