How a Solo SaaS Founder Sells Without a Sales Team

Episode 60 of The Tech Founder Podcast dives into the story of Sarah Chen, who built DocuForge — a document automation SaaS for real estate agents — to over $800K in annual recurring revenue with zero dedicated sales hires. Lucas and Luna unpack how she used product-led growth, referral loops from title companies, and a self-serve free trial that converted at 18 percent. They also discuss the psychology of selling to non-technical buyers and why Sarah's first hire was a customer success specialist, not a salesperson. If you're bootstrapping a SaaS and dread the idea of cold calls, this episode offers a concrete alternative playbook. #SarahChen #DocuForge #ProductLedGrowth #SoloFounder #BootstrappedSaaS #NoSalesTeam #SelfServe #RealEstateTech #DocumentAutomation #SaaS #SalesStrategy #CustomerSuccess #FreeTrial #ConversionRate #Business #Technology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo