How a Solopreneur Charged 10x With One Email

What this episode covers

Episode 12 of Solopreneur Sessions explores the art of the strategic price increase. Lucas and Luna break down how a solo B2B copywriter named Danielle Perez used a single email to raise her rates from $2,500 to $25,000 per project — and lost only one client. They walk through the specific language in that email, the psychology of anchoring and scarcity, and the three weeks of silence that tested her nerve. The hosts also discuss why most solopreneurs underprice by 40 percent, drawing on a Harvard Business Review study of 4,500 freelancers. By the end, listeners learn a repeatable three-step framework for a price increase that doesn't scare away the best clients. #Pricing #Freelancing #Solopreneur #Copywriting #B2B #DaniellePerez #RateIncrease #ValueBasedPricing #Business #FexingoBusiness #SolopreneurSessions #BusinessPodcast #PricingPsychology #Anchoring #Scarcity #ClientRetention #PriceRaise #LunaAndLucas Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Solopreneur Sessions with Fexingo: One-Person Businesses, Freelancing, and Independent Work?

This episode is 8 minutes long.

When was this Solopreneur Sessions with Fexingo: One-Person Businesses, Freelancing, and Independent Work episode published?

This episode was published on May 26, 2026.

What is this episode about?

Episode 12 of Solopreneur Sessions explores the art of the strategic price increase. Lucas and Luna break down how a solo B2B copywriter named Danielle Perez used a single email to raise her rates from $2,500 to $25,000 per project — and lost only...

Can I download this Solopreneur Sessions with Fexingo: One-Person Businesses, Freelancing, and Independent Work episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.