EPISODE · Apr 2, 2026 · 10 MIN
How a "Sparkle Party" became my most powerful business strategy
from Feral Queen · host Keely Stawicki
What happens when a consultant tells you nobody wants to go to your "Sparkle Party" — and you do it anyway? You build a waitlist of 100+ buyers, land new clients, and accidentally create one of the most effective marketing strategies in your business.In this episode, I pull back the curtain on the concept I'm calling the micro stage — a small, intentional in-person event that builds community, generates leads, and positions you as a trusted leader in your local market. Sharing how I went from zero to sold-out the very first event, why I believes in-person connection is the future of marketing as AI takes over the internet, and how this self-liquidating event model means the events basically pay for themselves.
What this episode covers
What happens when a consultant tells you nobody wants to go to your "Sparkle Party" — and you do it anyway? You build a waitlist of 100+ buyers, land new clients, and accidentally create one of the most effective marketing strategies in your business.In this episode, I pull back the curtain on the concept I'm calling the micro stage — a small, intentional in-person event that builds community, generates leads, and positions you as a trusted leader in your local market. Sharing how I went from zero to sold-out the very first event, why I believes in-person connection is the future of marketing as AI takes over the internet, and how this self-liquidating event model means the events basically pay for themselves.
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How a "Sparkle Party" became my most powerful business strategy
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