How a Startup Used a Podcast to Land 500 B2B Leads

In this episode, Lucas and Luna break down how an early-stage B2B software startup generated over 500 qualified leads by guesting on just seven niche industry podcasts. They walk through the actual outreach template, the specific pitch that got a 40% booking rate, and the content-funnel strategy that turned a 20-minute audio appearance into email subscribers and demo requests. They also discuss why most founders get podcast outreach wrong—sending generic pitches to shows with mismatched audiences—and share the exact framing that made this campaign work. If you're a startup founder or marketer looking for a repeatable, non-spammy lead generation channel that builds authority while you sleep, this episode gives you the blueprint. #PodcastMarketing #B2BLeadGeneration #StartupGrowth #FounderLedMarketing #ContentMarketing #GuestAppearances #OutreachStrategy #LeadGeneration #B2BStartup #ScrappyTactics #BusinessPodcast #FexingoBusiness #Marketing #Startups #PodcastOutreach #SalesFunnel #ContentDistribution #AuthorityBuilding Keep every episode free: buymeacoffee.com/fexingo