How a Startup Used a Single Hackathon to Land 10000 Signups

In this episode, Lucas and Luna break down how a B2B SaaS startup called Featurebase used a 48-hour internal hackathon to generate over 10,000 signups in a single week. The co-founder, Alex, structured the hackathon as a public challenge where participants built integrations using Featurebase's API, with prize tiers that included cash and lifetime accounts. The key insight: the hackathon doubled as a product education engine and a viral distribution mechanism. Participants shared their projects on Twitter, Product Hunt, and GitHub, creating a wave of organic backlinks and social proof. Lucas explains why hackathons work especially well for developer-focused products, how to design challenges that align with your product's strengths, and the specific metrics that made this campaign a success. Luna questions whether a non-developer product could pull off the same tactic, and they discuss adaptation strategies for consumer apps, content products, and even services businesses. This episode is packed with concrete steps for founders looking to turn a one-time event into a sustainable acquisition channel. #HackathonMarketing #GrowthHack #Featurebase #DeveloperMarketing #APIMarketing #ViralGrowth #ProductHunt #Github #MarketingForStartups #FexingoBusiness #BusinessPodcast #StartupGrowth #AcquisitionStrategy #CommunityBuilding #ContentMarketing #OrganicGrowth #B2BSaaS #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo