How a Startup Used Customer Support Chats to Land 5000 Signups

In this episode, Lucas and Luna dive into how B2B SaaS startup 'ReplyJet' turned their customer support chats into a lead generation machine. By analyzing common questions and packaging them into a free, public-facing knowledge base, they attracted 5000 signups in just 90 days—with zero ad spend. Lucas breaks down the specific workflow: tagging chats by theme, building a searchable help center, and promoting it through targeted LinkedIn ads. Luna questions the scalability and how they measured attribution. They also discuss the hidden marketing power of support teams and why most startups leave this goldmine untapped. A practical, scrappy tactic for early-stage founders looking to grow without a big budget. #ReplyJet #CustomerSupport #LeadGeneration #B2BSaaS #Marketing #StartupGrowth #KnowledgeBase #ScrappyTactics #FounderLed #ContentMarketing #LinkedInAds #CustomerAcquisition #SupportTeam #HelpCenter #ZeroCostGrowth #ConversationalMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo