How a Startup Used In-Person Events to Grow in a Digital World

In this episode of Marketing for Startups, Lucas and Luna explore how early-stage startups can use in-person events as a powerful growth channel, even on a shoestring budget. They dive into the story of a B2B SaaS company that hosted a series of small dinner events in 10 cities, generating over 500 qualified leads and six-figure revenue from just $15,000 in total spend. The hosts break down the specific tactics: how to choose cities, whom to invite, what to serve, and how to follow up without being salesy. They also discuss the psychology of face-to-face connections in an increasingly remote world, and why this 'old school' approach is making a comeback for founder-led startups. No large venue required, no sponsors needed—just a reservation at a local restaurant and a clear goal. #InPersonEvents #StartupGrowth #B2BMarketing #FounderLed #EventMarketing #LeadGeneration #Networking #RelationshipSelling #ScrappyTactics #BusinessDevelopment #SaaS #MarketingStrategy #CustomerAcquisition #ReferralMarketing #Bootstrapping #FexingoBusiness #BusinessPodcast #MarketingForStartups Keep every episode free: buymeacoffee.com/fexingo