How a Startup Used LinkedIn DM Outreach to Land Enterprise Clients

Episode 21 of Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics. Lucas and Luna break down how one B2B SaaS startup, a small project management tool called Planworth, used a hyper-personalized LinkedIn direct message campaign to land their first 15 enterprise accounts — without a sales team or ad budget. They walk through the actual message structure, the three-part hook that got a 40 percent reply rate, and how the founder turned those conversations into contracts worth over 2 million dollars annually. Lucas shares the specific research playbook before each DM, including the 'pain point confirmation' step most startups skip. Luna pushes back on scale worries and asks how long this works before it feels spammy. They also discuss when to automate and when to keep it human, plus the surprising metric that told Planworth it was time to hire their first SDR. If you're a founder doing your own outbound, this episode gives you a repeatable framework. #LinkedInOutreach #B2BSales #StartupMarketing #FounderLedSales #ColdDM #PersonalizationAtScale #Planworth #EnterpriseSales #SaaSGrowth #SalesPlaybook #ConversationRate #MarketingForStartups #FexingoBusiness #BusinessPodcast #GrowthHacking #DirectMessageStrategy #SalesDevelopment #SocialSelling Keep every episode free: buymeacoffee.com/fexingo