How a Swiftie Turned Superfandom Into Big Business w/ Olivia Levin

Taylor Swift is among the most powerful artists of her generation — and her fans, the Swifties, are among the most powerful fandoms. On this week's episode of Billboard On the Record, host Kristin Robinson explores the nature and business of superfandom with Olivia Levin, the New York Times best-selling author and founder of social media page @swiftiesforeternity. Levin shares how she turned her page into a six-figure income, spanning ticketing, social media management, writing and brand deals. She also explains why Taylor Swift continues to inspire such loyalty with her listeners, why her re-recordings changed the game and what she thinks the music business gets wrong about superfans like her. Love what you hear? Don’t forget to rate, review and subscribe so you never miss an episode of Billboard On The Record. Keep up with us on IG @billboardontherecord, TikTok @billboardontherecord and @wordsbykristin. Billboard On The Record is a podcast in partnership with SickBird Productions.  Learn more about your ad choices. Visit megaphone.fm/adchoices