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How a Taboo Became a $300 Million Business in the First Three Years episode artwork

EPISODE · Jan 20, 2026 · 33 MIN

How a Taboo Became a $300 Million Business in the First Three Years

from Shopify Masters · host Paul Tran, Adam Levinter

MANSCAPED, the men’s grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.For more on MANSCAPED and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

MANSCAPED, the men’s grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.

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How a Taboo Became a $300 Million Business in the First Three Years

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Frequently Asked Questions

How long is this episode of Shopify Masters?

This episode is 33 minutes long.

When was this Shopify Masters episode published?

This episode was published on January 20, 2026.

What is this episode about?

MANSCAPED, the men’s grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus...

Can I download this Shopify Masters episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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