How a Typed P.S. Beat a Handwritten One in Direct Mail

What this episode covers

In this episode, Lucas and Luna dive into a forgotten 1998 direct mail split test by the Boardroom newsletter. The control version had a handwritten P.S. in blue ink; the challenger had a typed P.S. in black Courier font. The typed P.S. won by 29 percent. They unpack why — reader perception of urgency, the psychology of 'official' versus 'personal,' and why the rule 'handwritten always wins' is actually wrong when the product is information. They also discuss how modern email and landing pages replicate this same tension. One concrete takeaway: for high-authority, low-relationship offers, typed outbeats hand-scripted. #DirectMail #Copywriting #SplitTest #BoardroomNewsletter #1998 #TypedVsHandwritten #Postscript #MarketingPsychology #Urgency #Authority #InformationProducts #SalesLetters #ResponseRate #29Percent #CourierFont #LucasAndLuna #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing?

This episode is 7 minutes long.

When was this The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing episode published?

This episode was published on June 12, 2026.

What is this episode about?

In this episode, Lucas and Luna dive into a forgotten 1998 direct mail split test by the Boardroom newsletter. The control version had a handwritten P.S. in blue ink; the challenger had a typed P.S. in black Courier font. The typed P.S. won by 29...

Can I download this The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.