How a Typed P.S. Beat a Handwritten One in Direct Mail

In this episode, Lucas and Luna dive into a forgotten 1998 direct mail split test by the Boardroom newsletter. The control version had a handwritten P.S. in blue ink; the challenger had a typed P.S. in black Courier font. The typed P.S. won by 29 percent. They unpack why — reader perception of urgency, the psychology of 'official' versus 'personal,' and why the rule 'handwritten always wins' is actually wrong when the product is information. They also discuss how modern email and landing pages replicate this same tension. One concrete takeaway: for high-authority, low-relationship offers, typed outbeats hand-scripted. #DirectMail #Copywriting #SplitTest #BoardroomNewsletter #1998 #TypedVsHandwritten #Postscript #MarketingPsychology #Urgency #Authority #InformationProducts #SalesLetters #ResponseRate #29Percent #CourierFont #LucasAndLuna #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo