How a Vietnamese PSA inspired an email that fostered positivity and social responsibility for Awara | COVID Culture

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsHow do you build community when your huge Earth Day initiative is shut down by a global pandemic? Listen in on how we used pop culture – and a dose of positivity and social responsibility – to gear up for Awara’s Earth Day sale, at the height of COVID-19.Ideas you don’t want to miss(02:01) The new idea the team came up with, to replace the original IRL initiative(03:13) What made this email risky(03:58) The disappointing response this email got(04:46) A similar email I once got from a different brandLinks from this episodeTake a look at the email we’re talking about todayPlan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation MasterclassGive me feedback on Season 1 so I can improve for Season 2Follow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected] consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.