How a Yoga Studio Uses Google Maps Posts to Fill Classes

In this episode of The Local Marketing Podcast, Lucas and Luna dive into how a small yoga studio in Portland uses Google Maps posts — not just attributes or reviews — to fill its 6 AM and lunchtime classes. They break down the studio's specific posting cadence (three posts per week, always with a photo and a call-to-action button), the surprising metric that predicts class attendance (post views vs. direction requests), and why the owner treats Google Maps posts like a micro-blog rather than a billboard. Lucas shares data from a study showing that businesses posting weekly on Google Maps see 2x more profile views, while Luna challenges whether this strategy works for every local business type. They also discuss the single post format that consistently outperforms others for the studio: a 30-second video of the instructor adjusting a student's pose, captioned with the class theme. Listeners will walk away with a replicable content calendar they can adapt for their own Google Business Profile — no ad spend required. #GoogleMapsPosts #GoogleBusinessProfile #LocalSEO #SmallBusinessMarketing #YogaStudio #Portland #ClassBooking #ContentCalendar #VideoMarketing #PostViews #DirectionRequests #CallToAction #WeeklyPosts #MicroBlog #Marketing #BusinessGrowth #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo