How a Zero-Party Data Quiz Cut CAC by 30 Percent

In this episode of The Funnel Podcast, Lucas and Luna explore how a B2B SaaS company used a zero-party data quiz to slash customer acquisition costs by 30 percent. They break down the mechanics behind the quiz—why it worked better than traditional lead magnets, how it prequalified leads, and the surprising impact on sales velocity. Lucas shares specific numbers from a case study involving a mid-market cybersecurity firm, including a 50 percent increase in demo booking rates. Luna challenges whether this approach scales beyond niche B2B audiences, and they discuss the trade-offs between personalization and automation. If you're tired of generic top-of-funnel tactics that attract tire-kickers, this episode offers a concrete alternative grounded in data. #ZeroPartyData #MarketingQuiz #CustomerAcquisitionCost #LeadQualification #B2BSaaS #ConversionStrategy #DemandGen #SalesVelocity #PersonalizationAtScale #LeadGeneration #TopOfFunnel #MarketingPodcast #TheFunnelPodcast #FexingoBusiness #BusinessPodcast #DataDrivenMarketing #InteractiveContent #LeadScoring Keep every episode free: buymeacoffee.com/fexingo