How AARP Guided Their Members Through The Pandemic

With 38 million members and a potential audience of 110 million people aged 50 years plus in the United States, AARP is a trusted voice.  This role became even more critical during the past year as people turned to AARP as an authoritative voice during the pandemic.  I sat down with Martha Boudreau, AARP’s Chief Communications and Marketing Officer, to discuss how they rose to this challenge and how AARP is working with the marketing industry to recognize the opportunity with the 50+ consumer.