How AC Milan's Preseason Tour Lead To Record Sales And Audience Growth

Today’s podcast examines why the world’s biggest football clubs (AC Milan, Barcelona, Real Madrid, Manchester City, etc.) keep scheduling preseason matches in the United States. We’ll use AC Milan, specifically as an example, highlight how the club’s U.S. matches are leading to record sales and audience growth. Enjoy! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.