How accountants can better support struggling SMEs

On this episode of Accountants Daily Insider, George Morice outlines the key issues that accounting firms and their small business clients will be facing in 2020. The accounting director of Prime Partners joins host Sarah Kendell to shed some light on how accountants can support their struggling business-owner clients, the importance of technology in increasing productivity, and why his firm is providing complementary strategic resources for SMEs seeking growth. George also explains how firms can future-proof their businesses, why adding value and bettering client relationships is the most critical aspect of a successful practice, and how accountants can play a role in helping their rural clients rebuild in the aftermath of Australia's bushfire crisis.