How Ad Blockers Expose Attribution Blind Spots

What this episode covers

Lucas and Luna unpack a 2025 study from Adalytics showing that ad blockers suppressed 18% of tracked impressions in a controlled test for a Fortune 500 retailer—yet attribution models still credited those blocked impressions for conversions. They explain why ad-block traffic creates phantom touchpoints, how last-click models overcredit paid search when organic actually drove the sale, and why clean-room data from The Trade Desk is now the gold standard for reconciling delivery logs. A concrete look at the gap between what your dashboard says and what really happened. #AdBlockers #AttributionBlindSpots #Adalytics #Fortune500Retailer #PhantomTouchpoints #LastClickLie #TheTradeDesk #CleanRoomData #DeliveryLogs #Impressions #Conversions #MarketingAnalytics #Podcast #FexingoBusiness #BusinessPodcast #DataReconciliation #PepsiStudy #AttributionModeling Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Marketing Analytics with Fexingo: Data, Attribution, and Measuring Campaign Performance?

This episode is 10 minutes long.

When was this Marketing Analytics with Fexingo: Data, Attribution, and Measuring Campaign Performance episode published?

This episode was published on June 19, 2026.

What is this episode about?

Lucas and Luna unpack a 2025 study from Adalytics showing that ad blockers suppressed 18% of tracked impressions in a controlled test for a Fortune 500 retailer—yet attribution models still credited those blocked impressions for conversions. They...

Can I download this Marketing Analytics with Fexingo: Data, Attribution, and Measuring Campaign Performance episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.