EPISODE · Jun 19, 2026 · 10 MIN
How Ad Blockers Expose Attribution Blind Spots
from Marketing Analytics with Fexingo: Data, Attribution, and Measuring Campaign Performance · host Fexingo
Lucas and Luna unpack a 2025 study from Adalytics showing that ad blockers suppressed 18% of tracked impressions in a controlled test for a Fortune 500 retailer—yet attribution models still credited those blocked impressions for conversions. They explain why ad-block traffic creates phantom touchpoints, how last-click models overcredit paid search when organic actually drove the sale, and why clean-room data from The Trade Desk is now the gold standard for reconciling delivery logs. A concrete look at the gap between what your dashboard says and what really happened. #AdBlockers #AttributionBlindSpots #Adalytics #Fortune500Retailer #PhantomTouchpoints #LastClickLie #TheTradeDesk #CleanRoomData #DeliveryLogs #Impressions #Conversions #MarketingAnalytics #Podcast #FexingoBusiness #BusinessPodcast #DataReconciliation #PepsiStudy #AttributionModeling Keep every episode free: buymeacoffee.com/fexingo
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How Ad Blockers Expose Attribution Blind Spots
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