How Ad Blockers Work, Why They Break, and the Future of Private Search (JP Schmetz Interview)

Most ad blockers start by blocking everything—then you become tech support for friends & family when pages break. Henry interviewed JP Schmetz, founder of Brave Search and CEO of Ghostery, about making trackers visible, why there are only 3 search indexes in the world, reinventing the open web with AI, and how to avoid becoming "the family CTO."🔗 SOURCES & LINKS• Ghostery: https://www.ghostery.com/• Who Tracks Me Database: https://whotracks.me/• Ghostery Private Search: https://www.ghostery.com/private-search• Brave Search: https://search.brave.com/⏱️ TIMESTAMPS00:00:00 INTRO00:01:32 ORIGINS WITH GHOSTERY00:03:15 SEARCH ENGINES + BROWSERS00:06:32 GHOSTERY'S BROWSER EXTENSION00:09:09 THE PRIVACY DISCONNECT00:13:02 REAL WORLD IMPACTS00:16:03 PRIVACY VARIES BY LOCATION00:16:47 PAGE BLOCKING + BREAKING00:24:06 ADAPTATION + TRUST00:28:48 ROLES AT GHOSTERY + BRAVE00:29:22 OPEN SOURCE00:30:38 BRAVE SHIELDS OR GHOSTERY?00:32:36 SUGGESTED CONFIGURATIONS00:40:13 WHOTRACKS.ME00:44:30 WHAT IS A TRACKER?00:47:39 WHAT ARE THE INCENTIVES?00:50:31 DOES BLOCKING = NO DATA SHARING?00:53:50 THE INVESTIGATIVE PROCESS00:57:27 PRIVATE SEARCH01:00:11 META SEARCH VS. INDEPENDENT INDEX01:02:30 CONTEXTUAL VS. TARGETED ADVERTISING01:06:28 BRAVE SEARCH ADS01:08:16 INDEXES01:10:53 AI + SEARCH01:19:43 WHAT'S NEXT?01:22:22 PUBLISHING + INCENTIVES + THE FUTURE01:25:30 HOW TO FOLLOW🎥 VIDEOWatch on YouTube 🧡 SUPPORT TECHLOREKeep Techlore Talks independent & growing: ★ Support this podcast ★