How AdGood Is Opening the Door to TV Advertising for Nonprofits

Streaming has overtaken traditional TV, but most nonprofits still struggle to access connected TV (CTV) inventory at a sustainable cost. AdGood, a 501(c)(3) led by CEO Kris Johns, is changing that by securing donated, unused CTV inventory from major publishers and making it available exclusively to nonprofits, at roughly a 70% discount to market rates.The result: organizations can reach the biggest screen in the home with precise targeting and measurable outcomes—often at a price similar to social ads.In a recent Charity Charge Show conversation, Johns unpacked how AdGood works, why CTV belongs in a nonprofit media mix, and what’s next, including the new AdGood Nonprofit Media Fund to cover media costs for organizations with little to no budget.About Charity Charge:Charity Charge is a financial technology company serving the nonprofit sector. From the Charity Charge Nonprofit Credit Card to bookkeeping, gift card disbursements, and state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at charitycharge.com.