How Adidas Stays Ahead: A Deep-Dive with Francesca Sullivan

In this episode, we talk with Francesca Sullivan, Global Head of Women’s Football Player Management & Strategy at Adidas. She shares her journey from professional player to one of the most influential leaders in the women’s game.We discuss:• The rapid growth of women’s football• Adidas’ global strategy & player partnerships• Insights from the UEFA Women’s EURO 2025• The launch of the F50 Sparkfusion — Adidas’ first women-specific boot• Career advice for women entering the sports industryIf you’re interested in sports business, player recruitment, women’s football development, or Adidas’ role in shaping the game, this episode is a must-watch.👉 Don’t forget to like, subscribe & share!