EPISODE · Mar 25, 2015
How Adidas uses NFC to sell more shoes
from UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things · host Rob Woodbridge
How can NFC help sell Adidas shoes? At an OMMA conference at SXSW Jon Werner of Adidas explained the use of NFC embedded inside of their shoes and how it helps consumers find useful information before, during and after the sale. Chuck highlights the key points from his presentation here.
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