How Advertising Could Reshape ChatGPT and Digital Marketing

Stefano Puntoni, Wharton Professor of Marketing and Co-Director of the Wharton Human-AI Research Program, discusses OpenAI’s move toward advertising, its implications for monetization, consumer experience, and the future of digital advertising. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Feb 4, 2026

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How Advertising Could Reshape ChatGPT and Digital Marketing

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