How Advertising Could Reshape ChatGPT and Digital Marketi...

What this episode covers

Stefano Puntoni, Wharton Professor of Marketing and Co-Director of the Wharton Human-AI Research Program, discusses OpenAI’s move toward advertising, its implications for monetization, consumer experience, and the future of digital advertising. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 13 minutes long.

When was this This Week in Business episode published?

This episode was published on February 4, 2026.

What is this episode about?

Stefano Puntoni, Wharton Professor of Marketing and Co-Director of the Wharton Human-AI Research Program, discusses OpenAI’s move toward advertising, its implications for monetization, consumer experience, and the future of digital advertising....

Can I download this This Week in Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.