EPISODE · Jan 12, 2026 · 48 MIN
How Advisors Win Clients With YouTube with Pete Matthew
from Dont Shoot The Messenger · host Chris Ball
Pete Matthew is the founder of Meaningful Money, one of the most established personal finance platforms in the UK.What started in 2010 with a cheap camera and a simple idea has grown into:Over 10 million views145,000 subscribersNearly 700 videosA business generating consistent enquiries and long-term client trustIn this episode of Don’t Shoot The Messenger, Chris Ball sits down with Pete to unpack how video and content can transform the way financial advisers build credibility, attract clients, and grow sustainably.They discuss:Why YouTube builds trust before the first meetingHow consistency beats perfection in content creationThe moment Pete realised video was changing his businessWhy advisers do not need expensive equipment to startHow content improves client conversations, not just marketingThe reality behind monetisation and funnels in financial servicesThis conversation is essential listening for advisers who want to grow without chasing, communicate more clearly, and build long-term trust at scale.If you want to see what life in Hoxton Wealth is like, please visit: / @hoxtonlife For more information on Hoxton Wealth careers, please https://www.careers-page.com/hoxtonwealth.comFor my videos by Chris, please visit his Youtube: @ChrisBallHoxton
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Pete Matthew is the founder of Meaningful Money, one of the most established personal finance platforms in the UK. What started in 2010 with a cheap camera and a simple idea has grown into: Over 10 million views145,000 subscribersNearly 700 videosA business generating consistent enquiries and long-term client trustIn this episode of Don’t Shoot The Messenger, Chris Ball sits down with Pete to unpack how video and content can transform the way financial advisers build credibility, attract clie...
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How Advisors Win Clients With YouTube with Pete Matthew
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