How Affiliates Use Data Clean Rooms for Secure Targeting

In this episode, Lucas and Luna explore how affiliates are leveraging data clean rooms to segment audiences without sharing raw data. They break down the mechanics of clean rooms using the example of a travel affiliate collaborating with an airline loyalty program, and discuss the implications for privacy, attribution, and scale. The conversation covers why this matters right now, how cookie deprecation plays into it, and why some affiliates see 30% higher conversion rates when using clean rooms for lookalike modeling. A concrete, forward-looking angle on a topic few affiliate marketers are talking about yet. #DataCleanRooms #AffiliateMarketing #PrivacyFirst #AudienceTargeting #CookielessFuture #TravelAffiliate #AirlineLoyalty #LookalikeModeling #ConversionRate #MarketingStack #Attribution #FirstPartyData #MarcPrioleau #Habu #Snowflake #AdTech #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo