How Affiliates Use Embedded Checkout to Boost Conversions

In episode 37, Lucas and Luna explore how affiliate marketers are bypassing traditional landing pages with embedded checkout — a tactic that keeps users on the publisher's site through the entire purchase. The hosts walk through recent data from Skimlinks and Impact showing conversion lifts of 20-35% when checkout happens in-page rather than via redirect. They discuss the technical setup (iFrame APIs, direct-to-merchant server connections) and why some brands resist sharing payment data. The episode also touches on the privacy trade-offs and how this trend fits into the larger shift toward zero-click commerce. #EmbeddedCheckout #AffiliateMarketing #ConversionRate #ZeroClickCommerce #Skimlinks #Impact #PerformanceMarketing #CommerceMedia #PublisherStrategy #CheckoutOptimization #APIs #DataSharing #Privacy #DirectToMerchant #AffiliateTech #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo