How Affinity went from 22% to 80% ARR wins in one campaign

from Product Marketing Maestros: Tales from the Front Lines

Nitin Kartik talks with Carolyn Klinger, Senior Director of Market Intelligence at Affinity. Carolyn shares how her team launched a targeted competitive intelligence campaign that:- Boosted win rates from 16% to 45%- Increased ARR win rate from 22% to 80%- Drove $1.2M in revenue in just 90 daysLearn how battle cards, internal alignment, and customer insights helped Affinity beat a rising competitor.

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This episode was published on June 20, 2025.

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