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How Agencies Can Help Brands Realize the Power of In-App Advertising | Daniel Sichel, Mindshare

EPISODE · Mar 11, 2021 · 42 MIN

How Agencies Can Help Brands Realize the Power of In-App Advertising | Daniel Sichel, Mindshare

from Out of the Box · host ironSource Ltd

Blue chip brand advertisers have been inching towards in-app and in-game inventory for years. In this episode of Out of the Box, Daniel Sichel, Mobile and Digital Lead at global agency Mindshare, share how he helps his brand advertiser clients understand the potential impact advertising in apps can have on their bottom line - addressing their main challenges in making the transition, as well as his thoughts for solving them. Read the edited highlights here: http://outofthebox.ironsrc.com/podcasts/daniel-sichel/

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How Agencies Can Help Brands Realize the Power of In-App Advertising | Daniel Sichel, Mindshare

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