How Agencies Can Stand Out in TV's New Marketplace

Promax’s first-ever State of Our Marketplace event, held in late January at mOcean’s offices in Los Angeles, brought together a panel of top TV marketers to offer insights into how creative agencies can thrive in the new world of television. Lee Hunt, industry expert and partner in new venture CMO Marketplace, is joined here by Mike Benson, president and CMO, CBS Corp.; Scott Edwards, EVP, head of creative advertising, Fox Entertainment; Stephen Melnick, head of marketing, Disney TV Studios; Tricia Melton, SVP, marketing, creative and brand, Freeform; and John Rood, SVP, marketing, Disney Channels Worldwide. Listen in and then stay tuned as Promax builds more events like this and brings them to you in the coming months and at June Conference in Los Angeles.