How Agencies Keep Clients For Years (And Build Businesses They Love) - Taylor McMaster

Taylor McMaster is the founder of DOT & Company, a leading agency providing client account management for digital marketing agencies.Taylor breaks down step by step how to properly onboard clients so you can build long term, loyal customers that keep coming back for more.Today Taylor will cover:🔹 Where people go wrong in client retention🔹 The importance of focusing on a singular pain point🔹 How to communicate effectively with clients🔹 What to do in the first 24 hours of a sale🔹 Why clients leaveFollow Taylor:🌐 Website 👉 https://www.dotandcompany.co/🔗 LinkedIn 👉 https://www.linkedin.com/in/taylormcmaster/🔗 YouTube 👉 https://www.youtube.com/@UC9_2hri1R1uaNTGeZr0Oyxg ⏱️ Timestamps:00:00:00 Introduction00:00:51 Why is it important to keep clients happy?00:02:31 Why people don’t get it right00:05:32 Getting started with account management00:10:45 Finding pain points that stick00:12:00 Being fulfilled in your work00:14:28 Why people fail to retain clients00:16:21 Learning to understand your clients’ needs00:18:59 The work starts when you sign the contract00:21:28 Taylor walks me through giving great podcast experience00:24:40 Don’t be afraid to over-communicate00:26:00 How to maintain and grow client relationships00:27:15 Taylor’s biggest mistake in business00:28:50 Things to look for in great account managers00:34:05 Letting employees think for themselves00:35:13 Taylor’s early entrepreneurial days00:38:00 Learn to let go of things in your business00:39:44 Where are you in 5 to 10 years?00:41:56 Desire to be the best00:45:05 A one person business is still a business00:47:00 Finding your purpose00:50:57 Never lose sight of the human experience