How agencies should think about AI and analytics (featuring Katie Robbert)

Katie Robbert never planned to be an expert in AI and analytics, but she says she likes "numbers to add up" even though she considers herself bad at math. As a self-professed planner, Katie found herself telling stories with data, first for a pharmaceutical company and later for a PR agency. Today, Katie is the co-founder and CEO of Trust Insights, a consultancy dedicated to working with clients to uncover valuable nuggets in the data that often piles up unused in many businesses. Chip talks with Katie about how agencies can leverage data on their own behalf, as well as for their clients.