EPISODE · Oct 6, 2023 · 30 MIN
How Agile Development Skills Lead to Marketing Success
from C-Suite Sales & Marketing Perspectives
Matt Klassen, a 2x CMO, explains how adopting an agile development process in marketing can create transparency, accountability, and strong relationships with other departments. It allows for greater flexibility and the ability to pivot based on changing market dynamics."By applying agile development practice to marketing, we've been able to remove random acts of marketing from our operations." - Matt KlassenThrough agile marketing, Matt's team focuses on strategic planning and prioritization, reducing random acts of marketing. They commit to a monthly sprint and leave room for ad hoc requests, ensuring alignment with the go-to-market strategyFollow Matt Klassen on LinkedInFollow host Steve MacDonald on LinkedIn
Embed this episode
What this episode covers
Matt Klassen is a 2x CMO currently with Kobiton, an automated mobile testing platform. Matt's background covers a range from software development to enterprise sales. Matt applies a development-based agile development process to help align marketing with customers and internal departments for greater efficiencies and success.
NOW PLAYING
How Agile Development Skills Lead to Marketing Success
No transcript for this episode yet
Similar Episodes
No similar episodes found.