How Agritourism Is Transforming Farming

“I don’t want to spend my short years on this earth doing things that are insignificant.” — Andrew Miller In this episode of Farming on Purpose, I sit down with Andrew Miller, co-founder and CEO of Tulip Valley Farms in Washington’s Skagit Valley. We talk about the realities of building an agritourism-centered farm business, navigating regulations and community pushback, and choosing a meaningful life rooted in land and legacy. Andrew shares openly about returning home after years in tech, the process of building something his family could be part of, and the unique challenges of running a U-pick tulip farm in an urban-adjacent region where tourism and agriculture collide. His story is equal parts courageous, strategic, and deeply human.   Key Topics: Building a life and business rooted in significance, not just productivity Why agritourism is one of the biggest opportunities in agriculture today Navigating lawsuits, regulations, and zoning challenges as a small farm Turning a flower farm into an immersive experience—not a commodity Balancing family, farming, and off-farm responsibilities What makes U-pick operations successful (and what makes them hard) How to advocate for policies that keep farmland viable Why innovation in ag must happen at the business-model level Finding resilience through community, connection, and purpose Building a future in agriculture your kids can participate in   Learn More About Tulip Valley Farms 🌷 Instagram: @tulipvalleyfarms  🌷 Website: tulipvalley.com  🎙 Listen to Andrew’s podcast: Agri IQ  📧 Connect with Andrew: [email protected]   LINKS The 8-Hour Marketing Plan — Build your one-day marketing roadmap  https://backpocketsocial.com/8hours Marketing Routine Class  https://backpocketsocial.com/plan Join the Farming On Purpose Facebook Group  https://www.facebook.com/farmingonpurpose Shop Farming on Purpose Merch  https://backpocketsocial.com/shop Our recommended software for online sales: Thrivecart  https://backpocketsocial--checkout.thrivecart.com/thrivecart-standard-account/ I may earn affiliate commissions from links on this page.   Other Episodes You May Enjoy: Episode 87: Farm Succession Planning — Securing Your Family’s Legacy Episode 8: Shifting Seasons in Motherhood and Ranching with Richelle Barrett Episode 19: Homesteading Skills with a Farm Family with 14 Hands Ranch   About the Host of Farming On Purpose, Lexi Wright: I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. Connect with me on Instagram, Facebook, and TikTok.