How Ahrefs Built A Best-In-Class SEO Strategy - Tim Soulo, Ahrefs

Tim Soulo is the CMO at Ahrefs, one of the biggest and best SEO tools on the internet. Ahrefs are one of the clear success stories as a bootstrapped company, growing to be a an 8 figure brand over the past decade. Things really took off when Tim took over marketing for the company back in 2015, first focusing on growing the blog, before experimenting with different marketing channel to bring Ahrefs to its current size. In this episode Tim brings a mini SEO masterclass for SaaS founders, gives his thoughts on AI content and reveals if he has ambitions to start a indie project for himself.Join the Indie Bites membership 👈What we covered in this episodeThe basics of SEO for a SaaS toolA mini SEO masterclass for indie SaaS toolsWhy credibility is important for SEOTim’s thoughts on AI contentHow “original work” is essentialWhat marketing channel is going to work in 2023Tim’s favourite marketing experiments for AhrefsDoes Tim have any indie hacker ambitious to run his own companyRecommendationsBook: Perennial Seller by Ryan HolidayPodcast: The PrinceIndie Hacker: Tim likes everyoneFollow TimTwitterPersonal siteFollow MeTwitterIndie Bites TwitterIndie Bites YouTubePersonal WebsiteBuy A Wallet2 Hour Podcast CoursePodPanda (hire me to edit your podcast)Sponsor - Ramen ClubMy favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to ramenclub.so and use code "INDIEBITES" to let Charlie know I sent you and get 50% off your first month.