How AI Agents Are Transforming Modern Marketing Strategy

Stefano Puntoni, Wharton Marketing Professor and co-director of the Wharton Human-AI Research Program, discusses how AI-driven search, discovery, and autonomous agents are transforming marketing, consumer behavior, and the balance between human and machine decision-making. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published May 1, 2026

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How AI Agents Are Transforming Modern Marketing Strategy

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